About Us

A Modern American Luxury Watch Brand

Aurelion Timeworks is a luxury watch brand founded in Arizona, dedicated to mechanical watch craftsmanship, refined design, and the creation of enduring high end watches.

Aurelion workshop and design studio environment
Brand Foundation

Founded in 2018 in Tempe, Arizona

Aurelion Timeworks was founded in 2018 in Tempe, Arizona, with a singular vision: to reintroduce the discipline of traditional mechanical watchmaking through a distinctly modern American perspective.

Born from a deep appreciation for precision engineering and timeless design, the brand bridges classical horology with contemporary aesthetics, creating watches that are both instruments and lasting objects of craftsmanship.

Founder

Daniel Aurelian Cole

Founder Daniel Aurelian Cole established the brand with a focus on restraint, proportion, and long-term ownership.

“A mechanical watch is not about telling time — it is about preserving it.”
Daniel Aurelian Cole

This philosophy defines every Aurelion piece, emphasizing craftsmanship over excess and permanence over trend.

Founder portrait in a refined studio setting
Development

From concept to established collections

2018

Foundation

Brand founded in Tempe, Arizona.

2019

Movement Development

First prototype mechanical movement completed.

2020

First Collection Launch

Introduction of the Classic Series.

2022

Design Evolution

Launch of the Modern Series.

2024

Limited Editions

First limited production models released.

2025

Retail Expansion

Expansion into select U.S. retail partners.

Values

What defines Aurelion Timeworks

Mechanical Craftsmanship

Every watch is built around the discipline of mechanical systems and precise assembly.

Small-Batch Production

Limited quantities ensure attention to detail and a sense of individuality for each piece.

Timeless Design

Design language evolves while maintaining clarity, proportion, and long-term relevance.

Next Step

Explore the collections shaped by this philosophy

Discover how Aurelion Timeworks translates its values into each timepiece.